When you initially start your internet business, the 1st and most clear question you’ll ask yourself iswhat am I going to sell? Things to think about when deciding the solution to that question are:
Is it light and straightforward to ship?
Is it a digital good that's downloaded (ebook or software)?
Is it perishable or frail?
Has it got to be seen and held (designer fabrics, perhaps)
Is there enough demand to make your enterprise lucrative?
Has it got little competition from large online companies (niche products)?
The last 2 traits are the ones that can be hard to pin down. Here is a sometimes accepted method of arriving at an idea of how heavy the demand and competition is for a product
If you've got a special interest in some products that meet the above standards, great, but don't limit your investigation just to items you like. You're looking for a spot product with relatively good demand (enough to make it profitable), but without heavy competition
A method to see what the demand is for products you are interested in is to have a look at search sites to find out how frequently folks search for the product you are considering
The results of all this research should be that one or more products will easily fit into a focused market – products with some demand, and comparatively small supply. For the best results, focus on one niche product class, and offer a wide variety. That way, you can become the best online source for that actual category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This plan will also allow you to rank higher in search sites because you can optimise your pages for fewer, more specific, keywords
Naturally, you may very well be ruled by what you already have available to sell from your own inventory. Don't let that trouble you too much. Free up some further money through getting rid of old stock that you've had lying around for a bit. Everyone loves a bargain so selling that stock which has been in your store room for months at near to the cost price that you paid for it'll unlock additional space as well as resources that you can use somewhere else to push your new venture. There is no single answer to the question; however think a little laterally and the solution will present itself to you; regularly in ways which you never imagined
Glenn Hughes is the owner of a SEO Wales, a business devoted to gaining Page one Google rankings thru aninternet marketing business in Cardiff
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